Palmira Boutique Beach Resort - Branding
Palmira is a poetic exploration of sun-drenched elegance — a brand identity crafted to echo the essence of summer nostalgia and sensual minimalism. From the early stages of strategic positioning to the complete visual universe, I led the creative direction of the project: brand identity, communication concept, motion, and 3D design. Palmira draws from Mediterranean iconography, blending softness and structure through warm palettes, fluid typographies, and tactile textures.
The visual language extends across still and moving images, designed to evoke a feeling as much as a product. Each touchpoint, from the sculptural logotype to the delicate animations, reflects a deliberate balance between modernity and memory.
Palmira isn't just a brand. It’s a sunbeam captured in motion.
