Moo Moo - The Designer Milk
Art Direction · Branding · AI-Driven Visual Identity
Moo Moo redefines what a milk brand can be, turning an everyday product into a lifestyle statement.
More than just a drink, Moo Moo positions milk as a fashion accessory, designed for café counters, curated for the aesthetically bold, and celebrated for its editorial flair. From full cream to almond or coconut, each variation carries its own attitude, blending style, taste, and modern design.
More than just a drink, Moo Moo positions milk as a fashion accessory, designed for café counters, curated for the aesthetically bold, and celebrated for its editorial flair. From full cream to almond or coconut, each variation carries its own attitude, blending style, taste, and modern design.
The creative direction builds on a bold idea: make milk iconic.
The identity merges fashion-forward minimalism with café culture, pairing sophisticated typography and elevated color storytelling to create a universe that feels equally at home on a runway or behind the espresso bar.
The identity merges fashion-forward minimalism with café culture, pairing sophisticated typography and elevated color storytelling to create a universe that feels equally at home on a runway or behind the espresso bar.
I developed Moo Moo’s full art direction and visual system, from logo and packaging to digital campaigns and environmental mockups, using a hybrid workflow combining AI and design craftsmanship.
Tools like ComfyUI, Midjourney, Nano Banana, and Flux Kontext were integrated to explore visual narratives, refine materials, and generate photorealistic brand scenes, achieving a coherent, luxurious yet playful aesthetic.
Tools like ComfyUI, Midjourney, Nano Banana, and Flux Kontext were integrated to explore visual narratives, refine materials, and generate photorealistic brand scenes, achieving a coherent, luxurious yet playful aesthetic.
The result is a brand that blends modern luxury, barista culture, and editorial boldness, embodying the spirit of a new generation of design-led consumer goods, the only milk worth being seen with.
