Mabden is a barbershop that's redefining men's grooming by fusing boldness with raw aesthetics and sophistication. Drawing inspiration from editorial design, the brand embraces a confident style that bridges the gap between refined and rugged, delivering a unique and inclusive experience.
Our aim was to craft a powerful and distinctive brand identity. To achieve this, we developed a comprehensive brand strategy encompassing art direction, visual identity, logo design, and a range of marketing materials including street posters, social media content, merchandise, and 3D visuals.
The visual identity centers on a minimalist yet striking design, featuring a bold color palette that contrasts neutral tones with vibrant accents, complemented by modern typography. Every element is carefully crafted to embody Mabden's essence: a perfect balance of strength and elegance, where each detail reinforces the idea that style can be both accessible and premium.
