🎮 Indie Game Festival — Visual Identity & Experience Design
This project was developed in collaboration as a full creative concept for an independent video game festival.
The challenge: design a playful and cohesive identity system tailored to a young, tech-savvy audience — from branding to user journey.
The challenge: design a playful and cohesive identity system tailored to a young, tech-savvy audience — from branding to user journey.
I worked on the entire ecosystem:
- Brand identity & visual territory
- Audience & UX research
- Brand identity & visual territory
- Audience & UX research
-Â Website design (desktop & mobile)
-Â Art direction for 3D lootboxes, physical goodies & merch
-Â Print assets (posters, badges, stationery)
-Â Event concept & naming exploration
-Â Print assets (posters, badges, stationery)
-Â Event concept & naming exploration
Everything was designed with consistency and interaction in mind — for both screen and real-life experience.
