KŌHĪ - Brand Identity Concept
KŌHĪ is a Japanese-inspired slow coffee bar concept designed around calm, intention and ritual.
The objective was to create a modern brand identity that reflects the philosophy of slow coffee while remaining clean, contemporary and visually strong.
The objective was to create a modern brand identity that reflects the philosophy of slow coffee while remaining clean, contemporary and visually strong.
The challenge was to balance minimal Japanese aesthetics with a warm, urban coffee culture, avoiding both cold minimalism and generic café branding.
I developed a complete brand identity concept, including logo direction, typography, color palette and visual system. The design focuses on clarity, rhythm and restraint, creating a brand that feels calm yet confident, and premium without excess.
This project explores how branding can support mindful experiences by shaping atmosphere, perception and emotional connection.
