🟡 Daily Yolk
Brunch, but make it warm, clear and visually memorable.
Daily Yolk is a breakfast club brand project rooted in comfort and simplicity. The objective: craft a visual identity that feels fresh, authentic and instantly recognizable — without resorting to trends.
I handled the entire brand ecosystem:
— Visual identity (logo, color system, type pairing)
— Brand storytelling and positioning
— Campaign posters and visual key messages
— Content design for social media
— Layouts and design direction for all brand assets
— Visual identity (logo, color system, type pairing)
— Brand storytelling and positioning
— Campaign posters and visual key messages
— Content design for social media
— Layouts and design direction for all brand assets
From logotype to campaign rollout, the whole brand was designed to feel soft, modern and unpretentious — just like a good brunch should.
