Atelier GC, Brand Identity & Strategy
Atelier GC is a decorative upholstery workshop specializing in bespoke textile work and furniture restoration.
The challenge was to translate a highly skilled, traditional craft into a contemporary and coherent brand, without resorting to nostalgic or overused artisanal codes.
The challenge was to translate a highly skilled, traditional craft into a contemporary and coherent brand, without resorting to nostalgic or overused artisanal codes.
I developed a complete brand identity, starting with the definition of the positioning, narrative and tone of voice. The goal was to create a restrained, precise and timeless brand, designed to support the work rather than overshadow it.
The project included brand strategy, verbal identity, visual identity, logo system, color palette, typography, patterns, labels, merchandise and brand guidelines.
My role covered full creative and strategic direction, from concept to execution, delivering a clear and durable brand foundation that reflects the precision, care and excellence of Atelier GC.
